About Zayan Hassan

A Link-Building Practice Built on Direct Publisher Relationships

I am Zayan Hassan, an Off-Page SEO and Outreach Specialist with six years in white-hat link building, niche edits, guest posting, and digital PR. I run a focused practice that supplies real backlinks to brands and agencies in 14 niches across seven countries. Most agencies resell links. We source them. That is the entire reason this exists.

Zayan Hassan, founder and Off-Page SEO specialist
Where Our Digital PR Has Earned Coverage
Financial Times Business Insider Vogue Medium
6+ Years in business
1,000+ Premium links delivered
30+ Clients served
14 Niches covered
7 Countries served
Most agencies are middle layers. They buy from publishers, mark up, and resell to you. I built this practice on the other side of that supply chain. Six years of relationship work means we sell links from a network we own, not inventory we rent. — Zayan Hassan, Founder

How This Started

I started this practice six years ago with a small idea and a frustration — a full picture of what we offer today is on the Services page. The link-building industry was full of brokers selling the same links to ten different agencies, who marked them up and sold them to confused clients. The clients paid premium money for inventory anyone could buy. The publishers got pennies. Quality was an accident, not a system.

I took a different route. Instead of buying from brokers, I started building direct relationships with publishers, one at a time. It was slow in year one. By year two it was the foundation of everything we now do.

Today we operate as a focused team with a wide reach. Over 1,000 links delivered. More than 30 clients served, including agencies on white-label terms. Direct publisher contacts in the US, UK, Australia, Italy, France, China, and Turkey. Editorial placements on Financial Times, Business Insider, Vogue, and Medium. Six years in, the work speaks for itself.

What We Do

We provide four services, all rooted in white-hat off-page SEO, all built for both Google rankings and AI search visibility (ChatGPT, Perplexity, Google AI Overviews).

  • Authority link building on niche-relevant sites with verified organic traffic.
  • Guest posts on real niche blogs that have real editorial calendars.
  • Niche edits placed inside existing articles that already rank.
  • Digital PR at tier-one outlets including Financial Times, Business Insider, Vogue, and Medium.

You can read the full breakdown on our services page.

Our Mission

Bring transparency to a part of SEO that has spent years hiding behind opaque pricing and inflated metrics. Every link we deliver comes with the URL, DR, traffic data, and anchor text on a public report. Every engagement starts with a discovery call where we share our minimum project size before you commit.

We do not sell hope. We sell links from a network we built ourselves, and we explain how the work compounds into ranking movement and brand authority over time.

What Makes This Different

1. We sit at the source, not in the middle

Most agencies are resellers. They buy from publishers, add a markup layer, and pass the cost to you. Over six years I have negotiated direct publisher relationships across seven countries. The cost saved by removing brokers becomes the cost you do not pay.

2. Other agencies use us as their supplier

SEO agencies, content marketing teams, and SEO software companies use us as a white-label supplier. That is the kind of trust you cannot fake. If our quality slipped, we would lose those relationships in a quarter, and they have stayed with us for years.

3. Fourteen niches, not one or two

Vertical specialization is good marketing. Vertical breadth is good infrastructure. We have placed links across SaaS, finance, fintech, health, ecommerce, travel, education, lifestyle, B2B tech, marketing, and more. The cross-niche pattern recognition is part of what we sell. Our approach across every niche stays rooted in ethical, white-hat principles — never shortcuts that put your domain at risk.

4. We reach markets most agencies cannot

English-speaking publishers are saturated. We have direct contacts in the US, UK, Australia, Italy, France, China, and Turkey. If your SEO needs European-language coverage or APAC visibility, we already have the relationships. No “let me find someone” delays.

5. Built for both Google and AI search

Backlinks no longer just move Google rankings — and for anyone still questioning whether the investment is justified, the answer is clear in is link building still worth it. They now also drive your visibility in ChatGPT, Perplexity, and Google AI Overviews. Every campaign we build now considers both, with no extra cost. Most agencies are still pretending AI search is not happening.

By the Numbers

  • 6 years in link building and digital PR.
  • 1,000 plus premium backlinks delivered.
  • 30 plus clients served, including agencies on white-label terms.
  • 14 niches covered across B2B, ecommerce, SaaS, finance, health, and lifestyle.
  • 7 countries with direct publisher relationships.
  • DR 40 plus on standard placements, DR 80 plus available on digital PR.
  • $0 spent on PBNs, link farms, or expired-domain rebuilds. Ever.

What We Believe

Six years in this industry teaches you what works and what is theatre. These are the principles every engagement runs on.

Principle 01

Honesty over upsell

If your site has on-page issues that will neutralize the links we build, we tell you before we take the project. We have walked away from money for this reason.

Principle 02

Transparency over packaging

No “silver, gold, platinum” bundles. Every plan is built around your niche, country, and goal. You see every site we place a link on, with full metrics.

Principle 03

Quality over quantity

We will deliver fewer, stronger links if that fits your strategy. We will not pad an invoice with weak placements that satisfy a number but not a goal.

Principle 04

Patience as a strategy

SEO compounds. We optimize for 12-month outcomes, not 30-day vanity wins. Clients who stay 6 to 12 months are the ones whose case studies write themselves.

Principle 05

Risk is not a feature

Every site we use must clear an 8-point vetting checklist. No PBNs, no link farms, no expired-domain rebuilds. Cleaning up after a Google update is more expensive than doing it right.

Principle 06

Direct access

You talk to a senior strategist. Not a junior account manager who has to ask someone else for every answer. Decisions move faster, and so do your links.

Who We Work With

We are most useful for:

  • Funded SaaS and B2B tech companies building topical authority
  • Ecommerce brands defending and expanding their category position
  • Established sites needing digital PR to push into tier-one outlets
  • SEO agencies looking for a reliable white-label supplier with direct publisher access
  • Brands targeting non-English markets where most agencies have no real network

If you are an established brand with real content and a real product, and you want backlinks that hold up through Google updates and translate to AI-search visibility, this is the right fit.

Want to Work With Us?

Tell us your website, your niche, your target country, and your goal. We will reply with whether we are a fit, what your budget can realistically deliver, and the next steps.

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